Santiago Canepa

Digital Transformation and Business Strategy Consultant.
AI, Data Analysis and Business Intelligence Specialist.

Education & Specialization Courses

  • B.A. in Political Science | University of Buenos Aires
    Aug 2012 - Sep 2016
  • Advanced Business Analysis | University of Colorado Boulder
    Predictive Modeling | Business Analytics | Market Segmentation
    Certification
  • Business Innovation and Digital Disruption | University of Palermo
    Design Thinking | Growth Hacking | Business Strategy | Branding | Storytelling
    Certification
  • Leadership in 21st Century Organizations | Copenhagen Business School
    Talent Management and Collaboration | Crisis Management | Communication
    Certification

Experience

Strategy & Business Analysis Consulting Director

PoderiFy Apr. 2023 - Present Image description

I lead a team of 9 highly specialized people. As a consultant, I am dedicated to understanding the unique needs of each person and business to offer 360% solutions in digitization, from web development, data analysis and automation to branding, visual identity and messaging across channels.


My experience as a generalist allows me to adapt to different industries, ensuring that each solution is not only applicable to the challenges and opportunities of each business.


Strategic Partnerships & AI Innovation Consultant

Adava Consulting Jun. 2022 - Apr. 2023 · 11 months Image description

I acted as a facilitator between Adava Consulting and startup leaders, providing specialized AI solutions. My role combined technical analysis with effective communication skills to identify and capitalize on improvement and growth opportunities. I worked in collaboration with Tier-1 institution researchers, providing tangible and sustainable value to our clients.


Key Achievement

I facilitated strategic partnerships, driving AI solutions in more than 10 leading tech startups.

Data Analyst

LuFlox LLC Sept. 2019 - Oct. 2020 · 13 months Image description

Tools: Python | SQL | Power BI | Selenium | Web Scraping Libraries | Apache Airflow

Relevant Responsibilities:

• Development and customization of interactive dashboards in Power BI for data visualization and analysis.

• Implementation of automation tools for data collection from multiple sources for specific projects.

• Extraction of patterns and insights using statistical techniques. Effective communication of findings to stakeholders.


Key Achievement

I implemented an automation project that reduced data collection times by 40%, significantly improving operational efficiency.

Consultant & Analyst

Political Consulting (Confidential) Apr. 2023 - Dec. 2023 · 9 months

Tools: Python (Pandas, NumPy, spaCy, TensorFlow, Beautiful Soup), Google Analytics, PowerBI.


Carry out the following activities during the 2023 election campaign in Argentina:


• Preparation and presentation of analytical reports with relevant metrics and insights.


• Monitoring of KPIs such as vote intention, approval, and recognition of key words.


• Application of NLP techniques for sentiment analysis on networks. Use of Transformer, RNN, and CNN models.


Business and Franchise Consultant

Franquicias Que Crecen Jul. 2021 - Sep. 2022 · 1 year 3 months Image description

As a consultant, I guided investors towards solid businesses, backed by the know-how and prestige of some of the most renowned brands in Argentina.


Aware of the relevance of these decisions, I used active listening to delve into the motivations, needs and concerns of investors, ensuring that every action was aligned with their long-term goals.


Key Achievements:
  • I closed the consulting firm's first operation in Chile, representing a leading Argentine brand. This milestone, unprecedented in the 20 years of the consulting firm and also in the international expansion of the represented brand, evidenced a significant challenge due to the cultural and market asymmetries between both countries.

  • Founder

    Core Baires (Import and retail sales of telephony) Jan 2015 - Jan. 2020 · 5 years

    Entrepreneurship in trade and import, establishing strategic agreements with Asian suppliers.


    Leadership of the sales team and optimization of listings on MercadoLibre.


    Key Achievement

    Lead a sales team, conveying techniques on RRSS leadership and MercadoLibre listings, as well as closing and objection handling.

    PROJECTS

    EmpowerAction - Blockchain | Decentralized Finance (DeFi) at the Service of the Real Economy.


    Impact and Vision:

    EmpowerAction is aimed at revitalizing local economies through blockchain, with the mission of connecting decentralized finance with the economy and real activity.


    DeFi Economic Model:

    I developed the economic model based on token issuance, repurchase, and burning, adapting liquidity to market needs. A model where wealth lies in the ability to generate activity and instruments are at the service of this.


    Technological Architecture:

    I participated in the architecture of smart contracts in Solidity, whose public repository has more than 15,000 lines of code.


    Interdisciplinary Collaboration:

    I worked with UI experts and field analysts, focusing on aligning technology with user needs.


    SEM Analysis Applying ML 🧠💡

    Using advanced techniques of Exploratory Data Analysis to optimize digital marketing strategy and improve lead acquisition.

    Sentiment Analysis - PyTorchv3

    Training an RNN with LSTM to analyze sentiments in movie reviews.

    Skills

    Technical Skills

    Data Analytics & ML: NumPy A | SciPy B | Pandas I | Numba B | Scikit-learn I | SQL A

    83%

    Data Visualization & BI: Google Analytics A | PowerBi A | Tableau I | Matplotlib A | Plotly I

    86%

    Digital Strategy: SEO I | Google Ads I | SEM Analysis A | Market Analysis I | Branding I

    89%

    Soft & Business Skills

    Project Management: Leadership and Team Management A | Agile Methodologies I | Change Management A | CRM A

    84%
    AAdvanced
    IIntermediate
    BBeginner